LMG GT No.1 is a racing design project which addresses the issue of the female position in Motorsports. Indeed, in racing more than any sport, females like Laura-Marie are often considered for their beauty more than for their actual performance into sport.

The project started with the livery of Laura-Marie Geissler’s racing car. Inspired by the iconic Porsche Pig car, it represents the marks of surgery and points of pressure – as a metaphor to the pressure put on females.

We created the car livery first, that we both printed for the races and mint as a 3D NFT. To bring together the support of people, we created the LMG Racing Club NFTs collection made of various helmets and wearables. That why we also created a website and a launch video to publish on social medias.

Laura-Marie Geissler has become the first racer in the history able to finance its career thanks to the NFT’s funds collected.