Porsche Unseen

Porsche Unseen was an event organized with Porsche at the SXSW Festival taking place in Austin, Texas.

The concept of Porsche Unseen is to immerse spectators in the world of Porsche by projecting it directly through the mind of the Porsche designer. The identity of the event is thus defined by reinterpreting the characteristics of the writing and schematics specific to Porsche.

The exterior of the booth looks like a draft book of a Porsche designer, with a to-do list, draft texts, drawings and dribbles, and giant Post-its that changed every day to announce the program of the day. Then when people enter the booth it’s like entering in the head of a Porsche designer. It’s a giant creative desk where miniature cars are in fact real unseen Porsche cars and where visitors can walk in between giant pens and giant draft books from the Porsche designer desk.

The booth showcases Unseen cars of Porsche models, created by designers such as Sean Wotherspoon and Arthur Kar…where design talks and concerts happen during the 4 days of the festival. After the success of the 2022 year, we also did the booth at SXSW 2023.