Spezi & Cars

Spezi & Cars is a project made for Porsche. It’s a race event taking place in Munich, together with Meilenmacher and Arthur Kars, and happening during the IAA yearly showroom. In this context of the automotive showroom, Porsche invites guests to have a unique driving experience on the Bavarian roads.

Collaborating with the famous drink Spezi, we created the concept of ‘Spezi & Kars’, a car lovers brake around a Spezi bottle. After sharing a few branded drinks, enjoying the music of a DJ set, and admiring vintage cars, the drivers live their passion for driving on the winding roads. They can then leave the place with a branded long-sleeve, a colorful poster, Spezi & Cars bottles, and unforgettable memories.