Tekstil

Tekstil is a project created for H&M Innovation Lab. Tesktil is a brand that resonates with pragmatic shoppers instead of style-oriented. It targets German males and aims to be the brand reference for men's everyday life. To answer their needs, the brand needs to be timeless, smart, and functional.

The main quest was to create a new brand that doesn’t look too fashionable but still attractive enough to guarantee the quality and clothes that could be worn at work or in your garden when men come back from work for example. Clothes with clever details, made for everyday life and easy to combine.

We created a logo that translates the core of the brand: subtle, functional, masculine, and German. The website follows the same values, straight-ahead and technical. The functionality of the brand is enhanced with a complete set of icons that showcase the specificity of the products.